24/24

2020-2021
credit：Gong Xinru, Wang Kaiyue

思辨设计
视频、剧本、网页、产品、采访文件
deepfake、GPT-3

_{24/24 是一个真实的虚构项目。项目来自于生产与睡眠的长期矛盾，诞生于当今“过度劳累的人”的共同需求，并试图对当前社会的“人的状态”提出质疑。

“忙碌”被认为是自我价值的体现。在技术不断发展的市场社会当中，一切都是生意并皆可交易，人的休闲和娱乐已经成为商品，很多公司正在争夺人类的清醒时间，人类正在为了资本而创造资本。睡眠，一向被认为是资本无法逾越的自然障碍，而当睡眠这样一个反生产的生理行为成为人们的生产工具之时，它看似为人们提供了更加便利的生活，事实上却将人们推向了不眠不休的未来。我们试想，当睡眠这一种完全反生产的本能行为也成为生产工具，那么是否有一天，人类的每一个24小时都在生产着价值？

24/24希望通过“化解”睡眠与生产之间的障碍，来缩小过劳带来的影响。由此。我们虚构了一家名为24/24的公司，这家公司生产的产品能够将“睡眠”这一基本的生物行为转化成具有价值的商品，即让人们在睡觉过程中获得一定的收益来商品化人的睡眠，让睡眠的收益作为一种“基本收入”带给人们稳定感。我们为这家公司编写了成立15年来的发展历程，以及将“睡眠”变成商品后的一系列社会事件。

24/24 is a project of “real fiction,” born from the long-standing tension between production and sleep. It responds to the shared condition of today’s “overworked” individuals and questions what it means to be human in contemporary society.

Busyness is often taken as proof of self-worth. In a technology-driven market economy where everything can be commodified, even leisure and entertainment have become tradeable goods. Companies compete for human attention, turning wakefulness into capital. Sleep, once considered an unassailable limit to productivity, is reimagined here as a new tool of production. What appears to promise greater convenience in fact pushes humanity toward a sleepless future. If even this instinctive, unproductive state can be transformed into value, will we one day find ourselves producing around the clock?To explore this, we imagined a company named 24/24, founded on the premise of commodifying sleep. Its products convert the basic act of sleeping into profit—transforming dreams into novels, bodily energy into electricity, and nightly rest into financial returns. We scripted a 15-year company history, along with the social events that might unfold once sleep itself becomes a form of basic income.}